Always weird to see other people apprehend and (re-)interpret one’s very own creations. It can make them appear strange to oneself since their context has changed altogether. Fate of the “electronic/ club music” producer? Certainly! The more so on the web where a certain DJ Gnu (this guy who is one and many at the same time) often is not putting your music “in” its right place (clubbing), but “out” of it (listening).

So this said, we don’t like to deprive you of some of our Go Go Girls meeting some other folks (girls? hmmm…??) in two new mixes. Enjoy and share if you like what you hear.

The first one comes from the famous Italian Deep in Dub Posse, namely DJ Mitch - we’ve just come back from a holiday in Italy the day he posted the mix. What a nice coincidence since I didn’t even twitter about it. The mix is pretty much what the promo text says - “The third mix of a series dedicated to ” Beach House ” music, sounds warm and deep, you will dance throughout the summer 2008″. So yeah, we like the first class selection a lot (NO concealed self-praise meant;-). The mixing though has quite a, well, Italian charme to it - we just looove Italian laisser-aller, pasta and the greatest café in da world;-)): Beach House 2008 (Deepindub Mix).

The  second mix dates from March and comes from the Russian netlabel mag netlabels.ru - and you certainly can tell the difference. Here we go for a much more introverted view of things. Also for a broader one, musically speaking, since a very interesting and sometimes even weird selection makes this mix a worthwhile trip. So if you are in a rather melancholic or dreamy daringly spirit in spite or because of Europes spring that finally sprung (and the quasi absence of mixing) go for this one: Audiomania podcast: March 2008 Urban Pleasures Selection.

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Lately we had an email conversation with a guy working for a club music mag here in Berlin. Let’s simply say, for one of the two important mags in town. After having stated that he liked our stuff, he said in the very same mail, that he’d be sorry but that the mag doesn’t usually review neither mp3 labels nor releases. Apart from the fact that he might not have liked our stuff and that he wanted to hide behind the unspoken of policies of the house, we found that statement sooo typical - but sooo bizarre at the same time.

Fact is, in spite of todays myspace and iPod generation, or world reknown DJs like Dave Angel who use DVS systems or - God forbid! - even a laptop only to spin, many of the influential German club music media more or less ignore the devellish mp3 medium. We honestly wonder why?

Well mixed and mastered mp3s sound as good in the club as any vinyl. Plus they sound much better than badly mastered lo-fi vinyls, lots of which are still produced and spit out on the market every f***in’ day.

The burden of carrying heavy crates with felt TONS of the black gold in them is a real mothafuckin’ pain in the ass.

DJing is about to change radically anyway. Already today, many DJs open for this change include their own effect units like the Mini Kaoss Pad, use some sound producing live gear along their DJing, or go for the above mentioned DVS solutions like NI’s Traktor Scratch to be able to be more flexible, spontaneous and innovative than the oldskool kings. In fact; DJing and Liveact(ing) become one.

And to speak of the oldskool and put that into a historic perspektive: without the boldness and openess for new things of  innovators like Grandmaster Flash or Kool Herc, DJing as we know it wouldn’t even exist.

To finally pay our respects to more of these real DJs, namely the scratch wizzards (”what is a DJ, if he can’t scratch”). These always have used every possible angle to manipulate a vinyl in every un-thinkable way. And today even these hardcore vinylistst use control records of a DVS system AND other gear.

So hey, maybe we should stop to limit ourselves to what’s still widely seen as the only way of playing music in a club (or for that matter, elsewhere). Also, we cannot help but to feel that this is not only lazyness of thought, but that there are tangible business interests at stake also. Since, apart from ideologically triggered beliefs, isn’t it pure lazyness of action that the club music industry is unable to think about new business models and so to re-invent itself? They, who don’t stop critizing the majors for their immobility and the RIAA for its demonization of their very customers can’t come up with more than to sell sound-storage-media? A business model which will be dead by the end of the decade!

Some people at least understood. Beatport.com, Junodownloads - and even some artists like Jay Haze with his wrong context thing whatever net label approach a couple of years ago (sorry, Jay;). But even the latter could only make some waves with his netlabel because he had some vinyl releases out in the first place.

Well, it’s time for a reboot guys. And not only so, because today you’ll only get a distribution deal as a label newcomer if you know the distributor in person plus book him on your parties. No, it’s because vinyl is dead.

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“Thanks for the hint (about the site). Unfortunately their are no girls at all to be found on the site”.
Comment by Emir on http://audioblogging.wordpress.com.

Our retaliation:

“we are working on the girls;-)
For now you’ll find a number of thrilling articles about music and club culture instead. Plus some up-and-coming releases soon.
check it! (so much about house advertising:).”

Uh, Emir, what we forgot to mention: girls you’ll find a lot on the web - just gooooogle, man ;-))

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So that’s it - finally you start your own label website - and then your studio is kinda burnin’ down (sort of at least, mainboard crash) - and all you have to do for a month is checking for and finally buying a new computer. That doesn’t sound too time consuming, but if you do change your operating system in the process (to Mac), then start wondering, whether you actually should use all your windows music software on a bootcamp partition or not, also begin to question your old, not too ergonomic studio set up, and then finally realise it gotta all be brand new and shiny - then it might take some time…

So yes, here we are again, not completely set up yet, but at least be able to work. And all brand new and shiny it is, with an additional big flatscreen monitor, the NI Kore 2 Controller (great thing, but man, complicated - and the manual doesn’t really help…), the new cubase 4.1 for mac etc… So from now on, you’ll hear from us on a regular basis. The second release is postponed to the first week of January, so to greet the new year with some fresh sounds.

Very yours, the Stalkers

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Welcome to Stalking Go Go Girls. Home of that famous Berlin “House - House? uhm, Minimal!? Whatever!” sound. For everyone that likes his or her club music fresher, less ideological or simply more post(-it)modern. More on that ideology in short copy under GO GO ABOUT.

If you are interested in a long mix, please read on: We are a label - and at the same time a blog. We release and sell music - but digitally only. We love classical house - but produce a Minimal influenced contemporary club music mixture that in some cases might even be homelistening compatible. You get the idea…

So besides the quality and uniqueness of the music we put out, we are concerned with what we feel is a contemporary approach towards that myth “label”. It’s an essay in re-writing the typical vinyl label for the iPod generation. Broadband and mp3 players are abundant and sometimes even DJs use the latter to perform. The holy grail of the Techno generation before us was that round black thing with a hole in the middle and 2 to max 3 ultra phat tunes in it’s channels. But today, professional DJing embraces many, many more techniques than just “2 turntables and a microphone”. Above all, it’s going digital. More and more Pro-DJs leave their heavy crates at home and their backs unstressed and embrace lighter digital formats. May it be via Traktor Scratch or other DVS systems, self-made CDRs on 1210 feel like CD-Players, or Ableton Live and Kore. Many also tend to blend DJing and Liveact in the process using more than just plain DJing to enhance their creative output while performing. We even heard about Magda that she cuts all the cool intros out of all these later on cheesy trance or whatever tracks and uses them as tools in her Traktor Scratch spinning. What an idea - although a good one. Please, don’t get us wrong, we still love “real” vinyl, but the times, they are changin’…
So, blog culture and social networks leave their traces. It does change the scene if promoting your music can be done all by yourself. As Ed Bangers Justice have put it in their ‘Dance’ video: ‘internet killed the video star’. May it be on myspace.com or via your own blog. And of course will the voice of an established label be heard by many more people than the utterings on a typical myspace music profile with let’s say a couple of hundreds or even some thousands of “friends”. But again, and also here, the times, they are changin’…

So yeah, what we are trying here is no less than to find another, more comtemporary approach towards such a thing as a club label. Let us know what you think, this, as most blogs doesn’t live by the writings of it’s author(s) only. Thanks and we hope you’ll like what we do.

The Stalking Go Gos

PS: We would also like to thank for all the inspiration - musically and rolemodelwise to, above all: Ricardo Villalobos, Noze, Junior Boys, then Sebastian, Tom Clark, Justice, Phonique, Simian Mobile Disco (although the album is soooo cheap….ugh), Richie Hawtin, Bookashade, Solid Groove (yeah, Yo!, cool), Ed Banger (although their label compilation unfortunately shows the limit of the hype - mostly it’s meaningless), Daypak (and also Padberg), Radio Slave, Hot Chip, Troy Pierce, DJ Boris, Panoramabar (here this dumb Sony claim finally makes sense, a place “like.no.other”:-), Harry Seldom (Hi Alex, willste nich doch weiterrocken?), Bar 25, Tigerskin, tbc

PPS: available on myspace too (of course…)

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